Case Study - Health and fitness courses
For Helse og Prestasjon, a Norwegian leader in health and performance training, we developed a comprehensive digital course platform. This platform not only facilitates course purchases and user registrations but also integrates email marketing, lead magnets, and multiple landing pages, enhancing the entire digital learning experience.
- Client
- Helse og Prestasjon
- Year
- Service
- Digital Platform Development, Course Production, Marketing Strategy
Overview
In autumn 2022, Helse og Prestasjon embarked on an ambitious journey with Coachable AS to develop a state-of-the-art online course platform. Recognizing the rapidly growing demand for digital health and fitness education, they sought to create a platform that was not only user-friendly but also comprehensive in its offerings.
Our collaboration led to the creation of a dynamic digital ecosystem. The platform we developed was much more than just a course repository; it integrated advanced e-commerce features, user registration and management, and interactive elements like quizzes and community forums. Our aim was to not just sell courses but to build an engaging online learning community.
We went beyond the technical aspects, diving deep into content creation. The platform featured three extensive courses in strength training, nutrition, and dietary supplements, each meticulously crafted to meet the highest standards of online education. These courses were not just informative but also interactive, fostering a rich learning environment where students could actively engage with the content and with each other.
Our work extended to the development of several landing pages, each with its own sales video, effectively capturing the essence of each course. This approach ensured that potential learners could easily grasp the value and depth of the courses offered.
The digital marketing strategy and sales funnels we designed and implemented were pivotal in the successful launch and ongoing success of the platform. By leveraging targeted marketing techniques and carefully crafted sales funnels, we were able to attract and retain a significant number of learners to the platform.
The success of this project is evident in the platform's functionality, the quality of the educational content, and the positive response from the users. Helse og Prestasjon's course platform stands as a testament to our dedication to delivering comprehensive and user-centric digital education solutions.
What we did
- Digital Platform Development
- Content Production and Scripting
- Interactive Course Design
- Digital Marketing and Sales Funnels
- User Engagement Strategies
- Web Design and Development
- Email Marketing Campaigns